A recent High Court case has determined that it is necessary to document a search of existing Trade Marks if you want to defend a Trade Mark challenge. For new products or services this would seem to be a prudent course of action.
You can advise clients who are contemplating the launch of a new brand that as well as searching Companies House register and Google, they should also search the Intellectual Property Office records to see if there is a registered Trade Mark. There are numerous firm set up as Trade Mark and Patent Agents that will do this for clients. Or, you could direct them to http://www.ipo.gov.uk/.
To see the free search option offered by IPO click on the title of this posting.
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